for [when they became obli­vious of Us,] We assigned to them [their own evil impulses as their] other selves,* and these made appear goodly to them whatever lay open before them and whatever was beyond their ken.* And so, the sentence [of doom] will have fallen due upon them together with the [other sinful] com­munities of invisible beings* and humans that passed away before their time: verily, they [all] will indeed be lost!

But as for anyone who chooses to remain blind to the remembrance of the Most Gracious, to him We assign an [enduring] evil impulse, to become his other self:*